Advertising is still very much geared to children and teens today. They are not as gender stereotyped as they were in the 1950-1970’s, but they still have commercials and products that are geared to a specific gender, because we still have those gender roles. There now are both boys and girls in the commercial rather than just boys talking, but that is how it was in the 1950-1970`s. Advertising impacted my own childhood, as they were catchy and I always wanted the latest thing I saw on T.V. I remember when Christmas was coming up there was several commercials that advertised to me like dolls and other toys. I remember asking my parents for the toy I just saw. I also remember seeing McDonald commercials wanting to go there to get the latest toy that come with the “Happy Meal”. I think peer pressure still influences me on what things I want to buy. I still want to fit in and have the latest thing my friends have, but on the other hand it is not as big of a deal if I cannot get it. I do not pay a lot of attention to advertising but I do want the same things my peers have. For example all my friends have I-phones and I really want one, but I can’t afford one right now. I don’t need an I-phone but I want one because it is the latest thing and everyone else has one. I think that maybe the biggest influence on what kids want is from peer pressure and fitting in with their friends, as every child wants to fit in and if they have the same products their friends have they will feel like they fit in and belong.
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